In April this year, the Ministry of Industry and Information Technology and the Ministry of Commerce jointly issued a notice on the promotion of 2023 textile and garment supply promotion activities, which clearly proposed that the organic combination of expanding textile and garment market demand and deepening supply-side structural reform will further promote the "three products" action of increasing varieties, improving quality and creating brands of textile and garment, and consolidate the leading position of the dominant textile and garment industry.

"During the 13th Five-Year Plan period, the domestic apparel and home textile independent brands of major large commercial entities increased by nearly 30%, reaching about 4,500." In the international market, China's textile and garment exports reached 340.95 billion US dollars in 2022, another record high." The relevant person in charge of the China Textile Federation said that with the support of a series of policies, clothing enterprises have increased transformation and upgrading efforts to promote the high-quality development of the clothing industry.

"At present, China's total textile and garment exports account for about one-third of the world's total. In-depth promotion of the 'three products' action is the key to our transformation from a big textile industry country to a strong country." "Xu Jianhua said.

Introduce new varieties from the old. This summer, Senma clothing's children's clothing brand Bala Bala launched a series of anime co-branded T-shirts sales exceeded 100 million yuan. At present, Semma Clothing has launched a new "easy down" series of products, and it is expected that sales will exceed one million pieces. New models come out one after another, which not only reflects the strong design ability, but also reflects the efficient supply chain system. "We launch about 1,500 new pieces every quarter." "If consumers can always see new products that meet their needs, they will have more recognition of the brand," said Xu Bo, president of Semir Clothing.

Continuous innovation and quality improvement. Invite international famous designers to jointly design, the appearance is more light; Innovative 8-layer composite thermal structure, innovative knitted fabric... At the end of September, Red Bean shares newly listed a goose down suit. "Last year, this clothing was only on trial sale, and won many consumers' favor, and some stores directly sold out of stock." Xia Yue, head of Hongdou's brand, says the company has accumulated a number of patents on improving comfort.

Take many measures to create a brand. Avant-garde shape like diamond cutting, advanced aerogel fabric that can lock in temperature and gather heat, tooling elements and down skillfully mix and match... At the end of September, on the Milan Fashion Week show, the high-end down jacket series "Extreme drill" created by Yalu was affirmed by the professional audience present. "We are committed to establishing a more technological and fashionable brand positioning, and through landing on international shows, let the world see the creativity and confidence of Chinese brands." Yalu holding Co., Ltd. vice president Ning Yonghua said.

"We see that China's garment industry has been at the forefront of digitalization, intelligent transformation and business model innovation. At the same time, the cultural and creative level of the garment industry, the market recognition of independent brands and the international influence are gradually improving." Chen Dapeng believes that building a modern industrial system and taking a new path of industrialization provide new opportunities for the garment industry.

"China's garment industry should continue to emerge more brands on the basis of enriching varieties and improving quality, step out of the simple cost price competition, and have more say in the middle and high-end value chain." "Xu Jianhua said.

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