The layout of the e-commerce platform in the fashion industry is accelerating. Jingdong recently teamed up with the British Fashion Fund to hold a 2018AW fashion new product release show in Shanghai and support three designer brands from China, South Korea and the United Kingdom. According to Ding Xia, vice president of Jingdong Group and president of Jingdong Mall Fashion Life Business Group International Business Development Department, Jingdong will tailor a series of brand development plans for them.

The new product release show was jointly announced by Jingdong teammates Huishan Zhang, RejinaPyo, and LeKilt who were the finalists of 2018BFC/Vogue Designer Fashion Fund. It is understood that BFC/Vogue is a major fashion fund project in the British Fashion Circle. BFC means British Fashion Council. Jingdong had previously served as a judge of the fund. The Commercial Director of the British Fashion Association stated that Chinese consumers are increasingly confident in the fashion sector. This is the best time for British fashion to enter the Chinese consumer market. Ding Xia said that in the future, JD.com will continue to participate in the front-end links of design and industrial support and play an important role in promoting the promotion and development of the global fashion industry. Jingdong will tailor a series of brand development plans for the above three designer brands.

Coincidentally, in January of this year, the president of Tmall clothing business group Ding Ding announced that in 2018 will start the "designer DT innovation plan."

According to the analysis, Jingdong and Tmall have successively launched plans based on designers and fashion industries, which shows that one of the key points of this year is the development of the fashion apparel industry. Independent designer Chen Peng believes that the current designer does not know where to sell the product. Even if a good sales platform is found, the pricing is not determined by the designer brand. Some analysts also believe that under the background of the rapid development of domestic apparel brands and designer brands, the e-commerce platform has seized the opportunity to develop the apparel business and vigorously introduced designer brands and fashion brands, and may launch the “fashion battle” in the future.

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