With the continuous improvement of people's pursuit of quality of life, home textile products as home soft furnishings occupy an important market position. Today's home textile products are no longer just to meet people's daily needs, but have become an important factor affecting the living environment of the residents. Their decorative functions of fashion personality and warmth, health and other functions make it become the new darling of the home decoration market, home textile market Huge consumption potential has been "activated."

In recent years, the process of urbanization in China has been promoted in an all-round way. The improvement of residential housing conditions and the improvement of consumption levels have promoted the upgrading of residential soft decoration consumption and led to the rapid growth of consumer demand for home textile products, thereby opening up even more consumption for home textile products. Extensive space. At the same time, along with the development of economic globalization, the demand for textile products in the Chinese market has been increasing in the foreign markets, and the industry has ushered in a favorable domestic and international development environment.

However, high-speed development is bound to face some problems, such as fierce market competition, product quality, performance, and increasing costs are all urgent issues to be solved by textile companies. Only by continuous innovation and innovation, improve the product's cost performance, and effectively meet the needs of consumers, can we occupy a new market. Today, in this escalating consumer and competition industry environment, the brand Home Textiles is gradually emerging, creating products and services with brand characteristics and personalization, and winning market reputation.

In the era of the rapid development of the Internet, the development model of “Internet + Home Textiles” has effectively connected manufacturers, distributors and consumers, and has established a direct communication platform for home textile companies and consumers. In the eyes of people in the industry, "Internet +" is the inevitable trend of the development of the home textile industry in the future. The creation of the “Good Dreams to Home Textiles” platform fully leverages Internet, big data, cloud computing, and the Internet of Things technology, integrates online and offline resources, and opens up information, connectivity, procurement, production, sales, and R&D links to consumers. Demand-oriented, innovative marketing channels.

Home textile industry embraces the Internet and stimulates new vitality of the industry. It not only reduces the marketing cost of the company, but also expands the marketing channels. It also brings convenience and high quality service experience to consumers. The integration of the Internet and home textile industry is far from this, and the far-reaching impact of the Internet will continue. The market prospect of the entire home textile industry is very broad.

Hubei Botao Synthetic Fiber Co., Ltd. mainly produces and sells PLA fiber, polypropylene staple fiber, polypropylene staple fiber, PP staple fiber, PLA fiber, flame-retardant polypropylene staple fiber, non-ferrous polypropylene staple fiber, Two-component staple fibers and other functions of PLA fiber.