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[The growth rate of retail sales in the apparel industry has plummeted. Industry concentration will accelerate]
Release date:[2018/11/14] Read a total of[959]time

China's garment production has achieved “five consecutive rises”, from 25.42 billion pieces to 31.452 billion pieces, with an average annual compound growth rate of 4.4%. This also shows that in the era of traditional retail prevalence, it is highly probable that the garment industry will achieve rapid growth. .


Entering 2017, the e-commerce model broke out and “new retail” was proposed and included in the national policy. Industrial transformation is inevitable. However, the apparel industry did not realize a major change in the industrial model in 2017. According to forward-looking industry research. According to the data released by the Institute on the forecast and analysis of production and sales demand and development prospects of China's garment industry, the output of the apparel industry in 2017 reached 28.78 billion pieces, the first decline in 6 years, with a drop of 8.5%.


Clothing industry development trend


(1) High channel costs and chasing traffic. Offline, the cost of shopping centers that bring the best passenger flow is high, 2012-2017


The retail sales of the specialty store clothing store increased, the department store channels all declined, and the big brands with traffic effects will further occupy better locations such as shopping centers with lower cost. Online, 2012-2017


The proportion of online channels in the year continues to increase, and the black hole effect on the line is obvious (high-quality brands are more likely to perform relatively well), and high-quality brands are expected to attract more benefits from the big platform and mutual benefit.


(2) In the industry adjustment stage of 2011-2016, leading enterprises gradually established barriers. Clothing itself has lower technical barriers, 2011


Before the year, the industry was in the extensive development stage of “staking the road” through the channel, and then entered the 6-7


During the adjustment period of the year, some leading enterprises in this stage will establish a solid brand and efficiency barrier by investing in the supply chain and strengthening brand management, which will make them have more obvious first-mover advantage in the industry recovery period.


(3) The cost of raw materials is high, and SMEs will clear. Polyester and cotton are one of the most important costs in the apparel industry. China's polyester price index has continued to grow since 2016, China's 328 cotton price index since


2016Q2 rebounded, while the national stocks of cotton storage continued to decline, the global inventory consumption ratio since 2014/2015


Since the year of sharp decline, it is still possible to stay in the price range for a long time. The increase in the price of major raw materials will further drive the price of products such as grey cloth to promote the concentration of the industry.


Hubei Boao Synthetic Fiber Co., Ltd. specializes in production and sales: polyester staple fiber, PLA fiber, polypropylene staple fiber, Two Bi-component Fiber, polyethylene staple fiber, Polypropylene Staple Fiber, two-component staple fiber, and Polypropylene Staple Fiber.

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